8/17/2023 0 Comments Bilibili x.d. chinese taptapThis week we’re looking into app store trends, Apple’s upcoming WWDC, new App Store rejections and what they mean for ATT (App Tracking Transparency), and whatever happened to that Arizona App Store bill, among other stories. Top Stories Apps just had the biggest quarter on recordīig news for the app economy this week, as App Annie reported that consumer spending on mobile apps broke a new record. According to new data, worldwide consumers in Q1 2021 spent $32 billion on apps across both iOS and Google Play, up 40% year-over-year from Q1 2020. It’s the largest-ever quarter on record, with mobile consumers spending roughly $9 billion more in Q1 2021 compared with Q1 2020, in part due to the pandemic’s continued impacts. Per a number of developers, Apple has begun rejecting app updates that include the Adjust SDK related to its collection of data used for device fingerprinting. The App Tracking Transparency (ATT) changes have thrown a whole industry into disarray as companies scramble to comply and diversify their revenues. Snap, however, was found to be looking into alternative ways to bypass ATT by gathering data like IP addresses from companies that analyze ad campaigns to see if it could then cross-reference that data with its own, in order to continue tracking its users. Snap told the Financial Times it had tested the technique, called probabilistic matching, to test the impact of Apple’s policies, but claimed it intended to discontinue the program after Apple introduced its changes.
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